Airtel Advertisement Analysis

Airtel Advertisement Analysis 1. Presentation by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P. B Kanupriya Sethi email&clxprotected com 2. Competitive Environment Communication all thing that allows maven psyche to communicate to another person 1) Telecom sector 2) Skype 3) Mail servers 4) favorable network sitesTodays youth plow a relationship with theirfamilies but they shargon their life with theirfriends.Thus, the communication as well as theservice has relevance for todays youth. 3. 1. Airtel Jingle- A. R. Rahaman 4. 1. Airtel Jingle- A. R. Rahaman 16 states, 600 million pot, one service provider One network that connects India, exchangeable A. R Rahman moves India with his music TG People who need wireless network, people who need to connect on the go, people who want to be the part of the regeneration of wireless communication This music went on to become the Airtel Signature straining 5. 2. Join The Dots 6. 2.Join The Dots Few relation are very important, they cant be avoided When relations are based on love and affections, distance is vigor and conversation is possible keep connected with AirtelTG particular relations Son, Daughter, Wife, Husband, Mother, generate ( Every Family member) 7. 3. Communication Boundaries 8. 3. Communication Boundaries Express Yourself platform making the falling out of communication barriers its focal point Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when people talk). Connecting cultures, longing to communicate without any barriers the society places, making new friends, caring, unity, peace, palliate mindednessTG long distance relationship Son/ daughter away from home, keep up away from hiswife for business assignment, friends separated because ofcareers. 9. 4. Endless sayonara 10. 4. Endless Goodbye A man and his girl are never apart rase after they say goodbye With Airtel 3G vide o calls, you always tour of duty cultivation to your oved ones, no matter how far you are. love-Affection-Togetherness TG people who always want to expose and talk with each other Nominated as Best Ad in CANNES Festival in 2010 11. 5. Street operator 12. 5. Street Performer Dil Jo Chahe Pass Laye Wherever you go, carry your entertainment with you Entertainment anywhere any day. TG On the GO entertainment lovers, Demanding 13. 6. Together Good Things relegate 14. 6.Together Good Things Happen The growth of Airtel is related to Shahrukh khan from its No one to someone to stardom, which is connected to 110 million fans. Unity, unneuroticness, networking, Aspiration, chasing the dreams, relationships, success. Life is all or so experience You cannot be alone when 110 million people are connected with you TG Aspirating People, close friends, people who loves networking, people who want to be together 15. 7.Har ek friend Zaroori hota hai 16. 7. Har ek friend Zaroori hota hai Besides entertaining one and all with its knavish jingle, the ad served to position Airtel as a brand that stands for friendship, and helps one to stay in touch with all kinds of friendsThe early morning friend TG the clapperclaw who throws his house open the late night saviour the ones who pay for you The ones who hook on money from you the list is endless. 17. 8. Jo tera hai wo mera hai 18. 8.Jo tera hai wo mera hai Friendship is all about manduction Picturisation vibrant, peppy, colourful and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space. Relation, happiness, Youngsters, Masti, calm down factor, Memorable moments in friends. TG Teenagers, youngsters, Tech Savvy 19. Power of human cheek 20. Proud to be Indian 21. Airtel Brand is All About.Teenagers, youngsters,( special relations-family, friends, love( breaking of communication barriers( Express Yourself( lov e-Affection-Togetherness-bonding( every friend is important( Dil Jo Chahe Pass Laye( more than than 110 million people networking( &038 many more.. Sanjay Kapoor, Bharti Airtel chief administrator for India and South Asia at anews conference in New Delhi March 11, 2010 verbalise One target audiencefor Bhartis services is Indias 560 million youth, is who put up habits akin toyouth in the western world.