'Marketing The Movie Hum Tum Film Studies Essay\r'

'In the fall outset sixsome hebdomads of 2004, the amusement manufacturing spent close to Rs. 1 billion on video and medication publicities. The norm for a manufacturing business was to put about 10 to 15 per centum of the entire production budget on sell and publicities. However, in some instances this recoil is stretched to 20 to 25 per centum.\r\n warble stomach was acknowledged as a boxwood office hit in chip gunmanterness of a mild response by the depiction critics. The postulate in was targeted specially at the young soulfulness, and that was app arent with all the bordering interchange activities. Yash Raj Films tied up with multiple administrations exclusively to unleash an extended interchange fertilize for the view as.\r\nHarmonizing to the interchange executives at Yash Raj Films, the strategising for the photographic involve ‘s promotion give out started coincident to its production. A summing up of 10 to 12 per cent of the production b udget was invested in the motion- run into show ‘s selling and promotion discountdidacys. However, â€Å" the impression really got free promotion charge 30 to 35 per cent of its budget, ” says Tarun Tri highroadi, the redbird ideator of Hum Tum ‘s selling scheme. This was due to the free of cost deals that roughshod in topographic point for the unit.\r\n so superstarr acquiring into the various facets of the plastic mental pictures selling activities, acknowledge us look at another(prenominal) position. Ad as an industry is move towards Bollywood. And this entry is non notwithstanding restricted to the advertizements in mingled with films, but the advertizement spillage the very parcel out of the film. This includes intermixing the exchange discover in the film as required. approximately blockbusters now have a veracious blending of the mickle pee-pee into the register line ; nevertheless, during the clip of Hum Tum, this was a comparativ ely late phenomenon.\r\nIn the film, Saif Ali caravansary is a Times of India cartoonist. Now this connective with the victorious side of meat day-to-day was: a finance direction technique ; a world angle given to the film by the manager ; or merely a modal value of merchandise name link, is the inquiry. The move is decidedly smart as acknowledged by trade analysts and industry professionals, as its common benefit for break outies, †trade name every slice skillful as the film. Such advertisement remains in the heads of the spectator as it is subtly yet contextual as it merges the trade name in the mundane vitality of the common adult male.\r\nHarmonizing to the photographic film ‘s selling caput, the quality of the merchandise is the virtually of import. So while honest review coevals and disposed usage of media apprise command the word of literal pit promotion, finally the audience decides how they akin the movie and negotiations about it. So neglectin g selling does non assist either manner.\r\nLet ‘s take a rumination at the assorted food marketing Tie-ups of Hum Tum:Timess of IndiaIn Hum Tum, Saif Ali Khan is a Times of India cartoonist. He creates cartoon cuttings of ‘Hum ‘ and ‘Tum ‘ which is a male child and a turn a loss severally. The subject is gender wrangles and it is showcased in a disport mode through these loots. In order to help the publication of the design despoils in the peeledspaper, YRF came up with a unsocial synergistic subject area strip contender on their site. The user had to assist the temper histrion ( Karan Kapoor ) to explicate more strips with overbold plans. The strip was merely supposed to be a 3 frame strip and it was in Hindi or English.\r\nThese entries enabled the police squad to plan sketch strips on the selected entries, and produce them in Times of India †India ‘s star(predicate) English daily. The victor got an sole control discr epancy transcript of the winning sketch strip, autographed by Saif and Rani. apart from the publication, these sketchs strips were also covered on the official entanglement site. The strips were a success amongst the readers and they were awaited by partisans. The gags connected with the young person and they were seen discoursing these positions on college campuses, at consecrate, with friends, etc. It was a good wonder generator for what is traveling to be seen in the film itself.\r\nThis selling thought enabled Times of India to go an of import slew of the movie ‘s content and its association with the YRF trade name got some added fair play to the partnership. YRF on the other manus set down a good fiscal and a strategic trade with the taking English day-to-day.\r\nEvaluation for the above activity stand be measured in the succeeding(prenominal) mode since thither was no genuine hard currency escape.\r\nSize of the strip * Frequency of the strip * All edition rate of TOI\r\nSimultaneously the range of the run can be measured utilizing the expression below:\r\nReadership of the newspaper * arrive of yearss the strip appeared\r\n= this will give us an rough range figure of the above run.BalladsDuring the movie set up, Lays had introduced two new pumps †collected Cucumber and Cream and Masala Cooler. This was particularly for the summer. What the selling squad of Hum Tum did was to botch Hum Tum as the ‘coolest ‘ film of the season. This was taken frontward by an SMS contestation on the official website www.yashrajfilms.com. To take part in this rival, all one involve to make is SMS Lays to 8558 and serve the inquiries that are direct in answer to the SMS. 2500 victors were selected by a random draw amongst the right reply entries and they would be entitled to two tickets for the film. Apart from this, 10000 victors were sent ringtones or screensavers of the film via SMS. Participants with right entries besides recei ved digital content like unsettled ringtones, screensavers or gags as a complimentary gift. The nomadic trade was worked out between Mobile2Win and Frito-Lay India Ltd. The competition was valid from 18th May to thirty-first May and victors were informed via SMS everyday. As Lays was the taking murphy french friess trade name, and its trade name embassador was Saif, it got a stool of free promotion for the film. The loyal clients of the trade name had something to look frontward to with the launch of the new spirit every bit good as Saif ‘s new release.\r\nConsequently the range or more accurately the figure of occupied clients of the run can be estimated as:\r\n= Number of SMS ‘s received for the competitionMTVMay 21 onwards, the untold awaited Rishi Rich ‘s new medicament compute for Kunal Kohli ‘s movie Hum Tum was seen on MTV. The music channel had entirely tied up with Yash Raj Films to co-produce the music picture for the film ‘s title path. Besides the affiliation enabled for the first clip on Indian boob tube a alteration in the logotype of MTV, which carried the Hum Tum characters.\r\nUsing music picture and logo stigmatization were altogether attacks. This was the first clip that an experiment like this was seen in Bollywood, where a music picture was created entirely as a film selling tool. Another first was for Rishi Rich, as he had neer earlier produced a path for a mainstream Hindi Film. The path ‘U-n-I, Mere dil vich hai Hum Tum, ‘ was a belt bhangra path, produced by Rishi Rich and sung by speedwell and Juggy D.\r\nIt is a vernal dreary path which was composed by Veronica and is shot against the background of celebrated memorials of Bombay. It was a speedy hit with the crowds due to its live subject, and it besides worked really good for the film. The oral was in melody with the movie ‘s thought. It was the first clip that Yash Raj Films used an transnational creative person for thei r movie ‘s soundtrack. All the parties involved got their equity on the tabular array, which in bend helped the picture go an instant hit †Yash Raj cognise as the grandfather of Bollywood, Rishi Rich as the new modern bhangra creative person, and MTV, the most sought after young person channel.\r\nEvaluation for the above activity is fake to be measured in the undermentioned mode as we do non deliver the existent Numberss of the selling spend:\r\nFCT grade for the screen size and consequently averaging it out + excess premium for the logo brand on the channelJassi Jaisi Koi NahinJassi Jaisi Koi Nahin, the household show, aired on Sony Entertainment Channel became a portion of Hum Tum ‘s selling program. YRF roped in the show to advance their film Hum Tum. Saif playing the function of Karan, a cartoonist in the film, made an visual spirit in the show. It was the first clip a character from the large screen stepped into the littler screen, for a cameo with t he show ‘s stretch out character.\r\nThis alone episode was aired on May 27th, one 24 hours ahead the release of the film. Saif Ali Khan was teh current spirit amongst Bollywood histrions. The brace created the expected enthusiasm, as Jassi was a popular show, and Saif a popular star. The shot for the episode took topographic point at the Chitrath Studios, Powai. The cameo involved Saif sing Jassi ‘s place in the show †Gulmohar House. He was seen playing the function of Karan Kapoor from the film, where he is a cartoonist. It was seen that Jassi invited Saif to the manner house in order to study his point of views as shown in his amusing strips. The subject for the amusing strips is Men are from Mars and Women are from Venus. It fundamentally illustrates the differences between the genders. Now, Jassi differs from Saif ‘s point of position, and they are shown discoursing this as a portion of the show. The attitude of Karan Kapoor, the cartoonist contend b y Saif is rather contrary to Jassi ‘s attitude in the show. This is one of the autopsy grounds the coupling worked, as there was something that the reckon audiences could look frontward to. It was a welcome me displacement from the mundane show. Jassi was at any rate a profitable show for the channel, and the Saif cameo provided the bombilation, the manufacturers needful for the film Hum Tum. It was a win-win evoke of affairs.\r\nEvaluation for the above activity can be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend:\r\n= equation of TRP for the show on that peculiar two dozen hours with other yearssDecisionIn today ‘s twenty-four hours, most films are seen come ining the market with multiple selling and media affiliations. It non merely provided the think push to the film, but besides creates a bed of positive word of oral cavity for the film, and a certain sum of exhilaration in the heads of possible viewing aud iences. In 2004, Hum Tum was one of the first such films to hold so many an(prenominal) multiple selling partnerships, and since so it ‘s a day-to-day phenomenon. The straw man of trade names adds so many excess oculus balls to the film, that the consequence is increase enormously. Hum Tum ‘s selling affiliations were an intelligent mix of Television, Music, Chips, and Print. It reached its audiences through assorted agencies, and finally struck a consort with the young person every bit good as the household.\r\n'